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Following a Passion, Creating a Business with Rachel Kruse – 3-7-15

February 12, 2015

Some of the best ideas people have come from the things they are most passionate about in their lifestyle.  What does it take to bring your passion to others and build it into a successful business?  Our guest this week will share her story about taking her personal passion for healthy eating to create products that are now sold in major retailers across the country.


Rachel Kruse, the owner and founder of Organicville, is considered one of the most influential women in the world of health.  She has developed a line of products that are USDA Certified Organic, gluten-free, dairy-free, vegan and contain no added sugars. Rachel is a third-generation vegetarian who was raised in Milwaukee, Wisconsin.  As a child, she remembers watching her grandmother in the kitchen making homemade organic salad dressings. She dreamed of one day making her own.

After high school, Rachel moved to California and graduated from University of California Berkeley.  Though she settled into a great job, she wanted to develop organic products that are not only good for you but taste fantastic. At the age of 27, Rachel started her own business and named it Organicville. She developed seven tasty, healthy salad dressings and began selling.  She now sells the Organicville, Sky Valley and Bellas brands of products through her company Sky Valley Foods.

Rachel says “I want to develop unique and healthy products that taste great without sacrificing any health benefits and are more affordable so everyone can enjoy.”  Agave nectar is used instead of sugar and all ingredients are vegan, gluten-free and organic. Rachel uses extra-virgin olive oil instead of canola oil.

Rachel has a goal to develop products that are organic, reasonably priced, and taste good.

For more information about Rachel and Organicville products, go to

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