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How Emotions Drive Our Decisions with Dr. Sharon Livingston – 10-15-16

August 27, 2016

We all want to believe that the choices we make are based in logic, fact and rational thinking.  It makes us feel smart, and solely focused on the outcomes of our decisions. We believe that “I make my decisions based on an analysis of the facts.”  But is this a story we are telling ourselves? Emotions play a bigger role in our decision-making than we sometimes realize, and this week we’ll look closer at how much of a role our head and heart play in our choices.  Joining us is a guest who has extensive experience understanding how people make decisions, both as a market researcher and business coach.

sharonlivingstonDr. Sharon Livingston is Co-Founder of The International Coach Certification Alliance and a Master Business Coach and Coach Trainer.  She has appeared on TV and radio numerous times and published in many periodicals including CBS Radio, New York Times, LA Times, Washington Post, NY Daily News, Wall Street Journal, and Success Magazine. She was the host of the cable TV talk show Bring on the Biz, featuring people who have a passion for their businesses.

Sharon is also the owner of The Livingston Group for Emotional Marketing and is known for breakthroughs in Emotional Marketing.  She is the Creator of IconiCards(R), a system for understanding both brand and personal archetypes, and is a Past President of the Qualitative Research Consultants Association (QRCA).

Sharon is the author of “Get Lost Girlfriend: How I Found Myself When My Best Friend Dumped Me”, published in 2016.  She will be a speaker at the TEDx Wilmington conference October 27, 2016.

For more information about Sharon, please go to:

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